diff --git a/api/onnx_web/diffusers/load.py b/api/onnx_web/diffusers/load.py
index 894211fa..d2d96cd7 100644
--- a/api/onnx_web/diffusers/load.py
+++ b/api/onnx_web/diffusers/load.py
@@ -90,6 +90,18 @@ pipeline_schedulers = {
 }
 
 
+def add_pipeline(name: str, pipeline: Any) -> bool:
+    global available_pipelines
+
+    if name in available_pipelines:
+        # TODO: decide if this should be allowed or not
+        logger.warning("cannot replace existing pipeline: %s", name)
+        return False
+    else:
+        available_pipelines[name] = pipeline
+        return False
+
+
 def get_available_pipelines() -> List[str]:
     return list(available_pipelines.keys())
 
diff --git a/api/onnx_web/main.py b/api/onnx_web/main.py
index 9e47cc27..d6e4c678 100644
--- a/api/onnx_web/main.py
+++ b/api/onnx_web/main.py
@@ -23,6 +23,7 @@ from .server.load import (
     load_platforms,
     load_wildcards,
 )
+from .server.plugin import load_plugins, register_plugins
 from .server.static import register_static_routes
 from .server.utils import check_paths
 from .utils import is_debug
@@ -43,12 +44,23 @@ def main():
     server = ServerContext.from_environ()
     apply_patches(server)
     check_paths(server)
+
+    # register plugins
+    exports = load_plugins(server)
+    success = register_plugins(exports)
+    if success:
+        logger.info("all plugins loaded successfully")
+    else:
+        logger.warning("error loading plugins")
+
+    # load additional resources
     load_extras(server)
     load_models(server)
     load_params(server)
     load_platforms(server)
     load_wildcards(server)
 
+    # debug and misc server options
     if is_debug():
         gc.set_debug(gc.DEBUG_STATS)
 
diff --git a/api/onnx_web/server/context.py b/api/onnx_web/server/context.py
index d4118205..0a4221a2 100644
--- a/api/onnx_web/server/context.py
+++ b/api/onnx_web/server/context.py
@@ -40,6 +40,7 @@ class ServerContext:
     server_version: str
     worker_retries: int
     feature_flags: List[str]
+    plugins: List[str]
 
     def __init__(
         self,